$903,000.00 in 1 Day


In 1997 the Brazilian Publishing House experimented with a new selling technique. For one 24-hour period all of their books and products went on sale. Anybody who placed an order during that one day whether wholesaler or retailer or layperson, received the same special discounted prices. Customers could place their orders via toll-free phone lines or online at the publishing house’s website, www.cpb.com.br.

At that event more a decade ago, the Brazilian Publishing House sold more than $42,000.00 worth of literature!
Today, the Online Open House Day has become an annual event. This year, more than 150 publishing house workers came to work on Sunday, November 25, 2007 to answer phones, check the online orders, fill, pack, and ship all the products sold during those 24 hours.

In the first 20 hours 10,127 telephone calls were received, and more than $903,000.00 worth of literature was sold. That is 53% more than the 2006 sales total! A 53% rise in sales in one year is a miraculous blessing from God!
Truly, modern technology is huge blessing as it helps us to reach more people for God.

Joao Vicente Pereyra
Brazilian Publishing House
Sales manager

 

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